First of all the Web 2.0 conference is a high tech conference based on the internet world. Standard companies like Google, Yahoo, and Microsoft and cutting edge companies like Dogster attend the conference and are speakers.

So, what did we learn? We learned the most cutting edge information on Content Strategies, Using Analytics (how people get to your site and what they do once they are there), Identify Users of Your Site, Accessibility for the Disabled, and of course using Social Media to increase your marketing efforts.

We learned so much that I am going to blog about these different topics in everyday terms that you can digest and see how they fit into your business.

Here’s a question to ponder for next time. What is Web 2.0?

Here are some things that you may need to pay for associated with your website:

1. Domain Name – This is typically an annual fee and is your website address.
2. Hosting – This can be paid monthly or annually and often includes web statistics, email accounts, and space to put your website files.
3. SSL – If you have an ecommerce site you will need to purchase and SSL Certificate, this provides security on your website when payment information is being transferred.
4. Design & Development – this refers to the actual look of the site and the building of the website.

In our past experience many of clients come to us unsure of what they have purchased and not knowing what fees are next. This can be frustrating, especially when they come to us from another web company and these fees have not been explained.  Be sure when hiring a company that you actually sign a contract that spells out who is responsible for what fees, also be sure that the domain name and hosting accounts are put into your name as the owner of the site. This will ensure no matter what choices you make in the future that you will own your domain name. Also be sure that you own your website files you have paid for these through the Design & Development fees.

Well, the time spent on emails is down according to a recent study while time spent on social media is up. But that doesn’t mean you should avoid an email campain.

Here are some reasons why you should consider an email campaign:

1. Build Customer Loyalty
   Offering specials to those that have purchased or have signed up for your newsletter.
2. Go Green and Save Your Green This Holiday Season
   Send your holiday greetings via an e-greeting. Not only is this good for the environment but there are no printing costs and no postage fees.
3. Communicate More Often
   Email marketing allows you to communicate information when you need to with no delays due to printing or mailing. Have a great new product, let them know today!
4. Generate Revenue (Non-Profits & Organizations)
   Sell banner ads in your newsletter to generate revenue to pay for the newsletter and generate additional income.

An internet marketing campaign that includes your website, social media, seo and eblasts is a sure way to cover your bases. Not sure where to start please give us a call 941-720-0374 or send an email to mlink@savvycatsdesign.com and we would be glad to point you in the right direction.

SocNet Users Most Open to Ads with Coupons, Deals